We shine a light on what makes customers buy.
LuminaCX is a conversion rate optimization agency for e-commerce and DTC brands. We help growing stores earn more from the traffic they already have, through research, rigorous testing and honest reporting.
Why LuminaCX exists
Too many brands are stuck on the same treadmill: spend more on ads to grow, watch acquisition costs climb, repeat. Meanwhile, their websites quietly turn away most of the visitors they paid for.
The usual fixes don't help much. Redesigns are expensive gambles, and generic "best practices" ignore what makes each brand's customers different.
We built LuminaCX around a better way: understand your customers deeply, test changes rigorously, and keep only what's proven to grow revenue.
The name says it all. Lumina comes from the Latin word for light, and CX stands for customer experience. Our job is to shed light on your customer experience so you can improve it with confidence.
The principles behind every test we run
Customers know best
The answers are in your customers' behavior and words, not in our opinions. We listen before we act.
Proof over persuasion
We don't ask you to trust our taste. We run the test and show you the numbers.
Every test teaches
Wins grow revenue. Losses prevent costly mistakes. Both make the next test smarter.
Radical transparency
You see every idea, every result and its impact, including the tests that didn't work.
Built for brands ready to grow with data
We do our best work with ambitious teams that want to make decisions based on evidence rather than opinions.
- E-commerce and DTC brands, especially on Shopify and Shopify Plus
- Stores with steady traffic that want more revenue from every visitor
- Teams that are tired of guessing and ready to test
- Brands looking for a long-term partner rather than quick fixes
- Marketing and growth leaders who want clear, honest reporting
What you can expect from us
Clear communication
Regular updates, fast replies and no jargon. You'll always know what's happening and why.
Respect for your brand
Every variant is designed to fit your brand's look, voice and standards, not a generic template.
Focus on long-term value
We measure success by the revenue you keep, not by the number of tests we run.
Let's see what your customers are telling you
Book a free 30-minute strategy call. We'll dig into your store and share where we'd start.